–––––– intro.team · design studio · Hamburg
Every product
starts with an
intro.
We're a two-person design team for the earliest, hardest and — in our opinion — most exciting phase of digital products. Building tracks before the roadmap. Before the backlog.
Previous tracks
Jung von Matt · soulx · Frankfurter Allgemeine · Deutscher Fußballbund ·
–––––– what we do – 01
From tailwind
to traction.
Research. Concepts. Prototypes. Testing. The work that turns "I have an idea" into something you can click, test, and ship with confidence. We don't do maintenance. We don't do redesigns of redesigns. We start things. Together.
–––––– Who we are – 02
Small team.
Long stride.
From working together at Jung von Matt to shipping projects independently for DFB, MINI, Signal Iduna, Union Investment, soulx and a dozen others. Now we team up when the project calls for it: a strategist and a visual designer, a UX and a UI designer, who skip the overhead and just start working.
50+
International awards. Webby, ADC, Cannes.
30+
Combined years in digital product design.
2
People.
0
Account managers, PMs, overhead.
UX & Strategy
Tobias Adam
The one who asks why before anyone opens Figma. Research, information architecture, service design, testing. If it doesn't work for real people, it doesn't ship.
UI & Creative Direction
HC Merkle
The one who makes it look like it was always meant to be this way. Interfaces, branding, visual systems. 20 years of turning complexity into clarity.
–––––– Who you are – 03
You bring the goal.
We bring the pace.
Startups
From pitch deck to prototype. We build what gets you to the next round.
NGOs & Public Sector
Tight budgets, big missions, real users. We bring agency craft without agency bloat – and yes, BITV-compliant from day one.
Corporate Innovation
Your company has budget and ambition but no product team (yet)? We are the team before the team.
–––––– How we work – 04
Short cycles.
Real momentum.
Weeks, not years. We work in short cycles – understand, design, test, refine. Remote across the EU, or in person in Hamburg.
Week 0
Kick-off
One room, one plan, one goal.
Week 1
Analysis
Fixing potholes, defining guardrails.
Week 2-3
Prototype
Something to feel. Hit the ground running.
Week 4
Fix & Finalize
Hand off, or keep going. Your call.
–––––– Contact us
Ready to move?
Find us on LinkedIn. Or just write a mail.
UX & Strategy
Tobias Adam
UI & Creative Direction
HC Merkle
Team
Both